Thursday November 10, at the Design for Usability - Methods and Tools symposium, I organized workshops on user guiding and changing design.
Workshop 4: Product Impact Tool – How can user behaviour be guided and changed through design?
Anticipating how products guide and change user behaviour helps to prevent undesired product use or to promote a desired behaviour change. In this workshop we introduce a model for understanding different types of impact on user behaviour. You will engage in a session of “reverse thinking”: not about what people do with products, but about what products do with users. Finally, a we will discuss the ethical implications of designing behaviour-guiding products.